Fashion influencers are shaping how we shop, dress, and think about style. From micro-influencers to global stars, their curated outfits inspire millions daily. They introduce emerging brands, style new trends, and often partner with labels to create collections. Their real-time feedback and authentic content make fashion more relatable than traditional ads. TikTok and Instagram are key platforms, where short videos and lookbooks offer outfit ideas and shopping links. However, followers now expect transparency—authenticity matters more than hype. Influencers help democratize fashion, making trends accessible to everyday people while giving visibility to niche and diverse styles.